NH Capitol FINALLY gets a craft brewery
Concord will be home to New Hampshire's newest craft brewery, Lithermans Limited, who are opening their doors for the first time on Friday, April 8th at 4:00pm. Founders Steve Bradbury Jr. and Michael Hauptly-Pierce (MHP) have been in development-mode since 2013, and moved into their Concord location at 126 B Hall St in October 2015. Says co-owner Steve, "With the efforts the city has put into revitalization, we knew it was the right place to build our business. What is a cool town without a brewery?"
"People have begun to incorporate buying fresh, local beer into their purchasing habits," says co-owner MHP, "and we want to fill that niche for the greater Concord area." Offering musical spins on classical styles, the brewery will offer 5 beers at their launch, including 'Self-Titled' pale ale and 'Bowwow Yippie Yo IPA'. Beers will be available for tasting and growler fills on-premise at the brewery Fridays 4-7 and Saturdays 12-5, and at finer craft beer stores and grocery stores starting mid-April.
The tasting room is focused on creating a comfortable and unique experience for guests. The musical theme is tastefully present without being overwhelming, from old 45s lacquered into barstools to photos of Steve and Michael with musicians to framed copies of the first albums they released.
"We are putting a lot of attention toward quality, but we also see opportunities in other aspects of running a brewery," says MHP. "Many breweries have great liquid, but struggle getting it to market. Others have great branding but unimpressive products. With 20 years of brewing experience, and over 25 years of wholesale account management and marketing, we have some added skill sets often lacking in start-up nanos." "Plus," adds Steve, "we have an amazing brand master, Steve Lee of SteveLee Design, in our corner. Our graphics and visual identity are unforgettable."
The name Lithermans Limited is a play on the archaic phrase 'Litherman's load'. "The modern analogue is returning from the grocery store with a car full of groceries, and attempting to carry it all in one trip," remarks co-owner Steve. "You fumble with the keys and the door, the bags rip... You end up expending more effort than if you have broken it up into several sensible loads. THAT is a Litherman's load."
Lithermans Limited Brewery. How much can YOU carry?